The redefinition of "traditional publishing"

May 29, 2023


by Martijn van Tilborgh 

It's no secret that the world we live in is changing at a rapid pace. As a result, what used to work in the past, no longer works the same. As a result we need to adapt (and oftentimes reinvent) ourselves in a rapidly changing context.

As one of the oldest industries the publishing industry is not exempt from this dynamic.

Yet, in some ways it seems like it's trying to exist the same way it did 50 years ago. 

In an era where bookstores have gone out of business and traditional book contracts are hard to get, I've been working hard to redefine what it means to be published in today's world. 

And in the process I have discovered that there has never been a better time to get your message out! 
So many opportunities that previous generations didn't have access to are now at our fingertips. 

We are here to help you not only see this, but also to help you leverage those opportunities for success.

Past publishing models have officially become obsolete. It's time to redefine what it means to be traditionally published in today's world. 

In this video I break down the three models of publishing that have historically defined our industry:

  • Traditional Publishing
  • Self Publishing
  • Hybrid Publishing

I'll share the pros and cons. The good, the bad and the ugly! 

I will then introduce a fourth model that is both innovating as well as disrupting these previous models while preserving its pros. 


I pray this gives you some clarity,